Team Resources

Download Brand Kit

Logos

    • Be sure to only place the logo over a low contrast images or full colors OR add a color block to ensure the logo is recognizable

    • You can use the logo in any of the full brand colors, but do not use off-brand colors for the logo

    • For legibility reasons, there is a recommended minimum size for the logo reproduction. The minimum height for the vertical logo is 0.5” and 1” for the vertical logo.

  • Click to view SharePoint folder

Our core values are…

dignity

respect

equity

compassion

What we stand for

  • To provide dynamic leadership to unite Anchorage in making homelessness rare, brief and one-time.

  • Dignity, respect, equity and compassion.

Headings

Size 24+ for documents and 60+ for presentations

Subtitle

Size 18+ for documents and 24+ for presentations

Paragraphs

Size 14+ for documents and 18+ for presentations.

Highland Green

HEX #678D58

Brick Red

HEX #C15746

Light Blue

HEX #B9CDD5

Dark Blue

HEX #253551

Colors

  • DARK GOLD
    HEX #EFA320
    CMYK 0, 32, 87, 6
    RGB 239, 163, 32, 1

    LIGHT GOLD
    HEX #FAE3BC
    CMYK 0, 9, 25, 2
    RGB 250, 227, 188, 1

    DARK BLUE
    HEX #253551
    CMYK 54, 35, 0, 68
    RGB 37, 53, 81

    LIGHT BLUE
    HEX #B9CDD5
    CMYK 13, 4, 0, 16
    RGB 185, 205, 213

    DARK TEAL
    HEX #2A3D45
    CMYK 39, 12, 0, 73
    RGB 42, 61, 69

    QUILL GRAY
    HEX #E0E0DB
    CMYK 0, 0, 2, 12
    RGB 224, 224, 219

    BRICK RED
    HEX #C15746
    CMYK 0, 55, 64, 24
    RGB 193, 87, 70

    HIGHLAND GREEN
    HEX #678D58
    CMYK 27, 0, 38, 45
    RGB 103, 141, 88

  • GOLD & RED
    Warmth, optimism and energy.
    These colors evoke happiness, increase energy and confidence. They also convey warmth, enthusiasm and excitement, essential for communicating the message of community.

    BLUE & GRAY TONES
    Neutrality, balance and trust.
    These tones were chosen to convey professionalism and inclusion throughout the brand but at the same time keeping it clean.

    GREEN
    Tranquility, health and nature.
    Green brings a feeling of calmness and nature which is a big part of the ACEH culture.

Imagery

  • People digest visuals much quicker than words, helping to create an instant emotion to resonate with our audience.

    Here are some guidelines on appropriate and effective imagery to use:

    • Images should showcase diversity (gender, age, race) and community.

    • Always try to utilize images with people, unless the scenario calls for something different.

    • Never use images with people’s faces showing without their consent.

    • Use imagery that clearly showcase our work and mission.

  • Click to open SharePoint folder

Fonts

  • Arial is clean, easy to read and versatile.

    It is a universal sans serif font that can be used in all your presentations, documents and emails.

  • Georgia is really spacious and readable, a serif typeface which perfectly fuses elegance with legibility, making it ideal for print.

    That being said, Georgia was designed for clarity on a computer monitor even at small sizes. Best of both worlds!

Templates

Quill Gray

HEX #E0E0DB

Dark Teal/Gray

HEX #2A3D45

Light Gold

HEX #FAE3BC

Dark Gold

HEX #EFA320

Team Templates & Tools